It's not totally useless to spend time on social media. Even though much of it can be a waste of time. Everyone should have a social media strategy. Especially for a business, building a social media presence is important.
We don't have a choice whether we do social media, the question is how well we do it. -Erik QualmanSocial media is perfect for telling stories. I'm interested in the process of finding the own writing style. How is it possible to tell a story, that will reach the right people? Some companies and organizations have succeeded as story tellers.
A story is nothing without the right images. Somehow it's easy to think about how to tell a good story about a holiday destination. There is sun, a beach, good food. Perfect pictures to take, nice stories to tell. Actually it's not harder than that. You just have to find the right stories about everything.
It's good to think about what people would like to know about your company. I few weeks ago I was looking for a hairdresser with a carchair. It wasn't so easy to find. Apparently they don't have it in so many places. I found one place close enough to home, and they had a picture of it. Search completed. The story is, that my son loved the carchair.
To get started:
- Identify your audience
- Pick the right platforms
- Know your goals
- Get visual
- Be consistent
When it comes to telling a story about yourself, or creating something out of nothing, it's much harder. Having a clear idea makes it all much easier.
The questions are still the same:
What do you want to tell about yourself?
The questions are still the same:
What do you want to tell about yourself?
I think everyone wants to hear a good story.
Don't forget - no one else sees the world the way you do, so no one else can tell the stories that you have to tell. -Charles de Lint
